Experience – Kristi Ludlow Creative

Provide a variety of services for clients. Recent work includes:

Immigration Law Firm

Launched a new marketing department for a fast-growing law firm. Implemented processing, budgeting, branding, communication programs and quarterly plans
Influenced month-over-month record-breaking sales with increased call volume and lead generation from traditional and digital marketing efforts including social, email, SMS, website, SEO, surveys and radio
Led a bi-lingual social media team on creative, customer care, ad deployment and A/B testing. In a six-month period, platforms doubled impressions to 1.5 million per month while post clicks and audiences rose by forty percent.
Analyzed marketing performance for conversions, KPIs, trends and demographic research

Art Gallery

Consulted on social media and marketing strategies for a local art and craft brand
Produced videos featuring rotating artists at the gallery. Photographed and staged art pieces for social media and website use

Photography

Served in a strategic public relations role focused on marketing for the parks and recreation department while acting as the city’s social media/video production manager
Transformed the city’s digital library. Produced videos and shot photos internally; and headed the creative process when partnering with contractors on larger projects. Seven videos had more than 50,000 unique views, the most garnering over 115,000 plays
Directed “Focus Westerville”, a 30-minute public access program, before expanding the show into a 24/7 live streaming and VOD platform, www.westerville.org/tv
Oversaw Westerville’s social media presence, branding and creative content across 12 accounts among Instagram, Nextdoor, Linkedin, Twitter and Facebook
Tracked and interpreted social analytics and crafted listening queries for key audiences and campaigns, which translated into meaningful reporting and digital strategies
Led the design project to build a new Parks and Recreation website, streamlining 300 webpages to less than 50, resulting in increased traffic and easier user navigation
Supported the development of in-house and local publications, including the bi-monthly Westerville Community Recreation Guide with stories, imagery and copy editing
Wrote, executed and measured marketing plans for the parks and recreation department including pass sales, special events and programs

Grew Earth Fare’s reach by organizing and attending at least 12 community or education engagements each month, exceeding email collection and coupon redemption goals
Negotiated key sponsorships and planned large events, raising customer counts and sales. Built partnerships with non-profits, businesses and area leaders to drive brand awareness
Managed and promoted marketing initiatives, donations and outreach programs while ensuring ROI
Strengthened the store’s social media platforms through innovative posts and contests

Enterprised and reported exclusive stories for TV and online at Augusta’s top station
Covered breaking news from a scene through social media and live shot